From the invention of bifocals to the first use of the word ‘sustainability’, The Royal Society of Arts has long been a centre of innovation and entrepreneurialism. This week we made our own exciting contribution to this proud history, with the launch of Pembroke and Rye.
Our agency began trading some five months ago, with the team operating out of one of the founders’ homes. Having established the business and moved to new offices at Platform One, Victoria Station, now felt like the perfect time to give our new venture an official unveiling.
The event filled the RSA’s majestic Benjamin Franklin room, with clients, supporters and friends of the business out in force and dressed to impress to celebrate with us. Beneath the dramatic Troika chandelier, we lifted the lid on what we’ve been working on non-stop since last September.
We set out our plans for the company and thanked everyone who helped us along the way in those exciting early days. Guests included our very first clients, who placed their trust in us as a new agency, and the team members who came on board from the start and helped us to get up and running.
Conversation, and refreshments, flowed liberally (it took a rather forceful intervention from our friend Steve Miller at the PRCA to silence the room before some short speeches could be given!) Between mouthfuls of saffron-and beetroot-infused quails eggs and slices of rare beef, introductions were made and new connections were forged.
Among the guests were Sarah Hall, President of the CIPR; Ben Smith from PR Moment; Nigel Thompson, Travel Editor of The Mirror, and Jonathan Chandler, Chair of the PRCA Council. One client remarked on the “wonderful and riveting people” she’d had the pleasure of meeting.
Continuing an established Pembroke and Rye tradition of playing music in the office, the soundtrack to the evening was a Spotify playlist comprising our favourite tunes (listen here), and between conversations, guests were able to capture a memento of the evening in an animation party photo booth set up for the occasion (all the dramatic poses can be seen here).
As the clocked chimed 10, the enthusiasm of those left showed no sign of abating, so we decamped to Champagne Charlie’s just down the road to toast away the night.
Passing through the RSA’s stately 18th Century entrance hall, a former colleague congratulated the team on a successful night, saying “the new company really struck the right chord” – whilst another guest hailed the evening as “an auspicious start to an exciting endeavour”.
But the comment that stayed with us longest after the drinks had been cleared away and the music stopped ringing in our ears, was from a client who, surveying the room at the peak of the party, said it felt “more like a fifth anniversary than a launch”.
We’ll have to think of something even more special to do in five years’ time!
+44 (0) 20 3948 1214
Pembroke and Rye
Platform 1, Victoria Mainline Station